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User friendly website |
1. Clear and easy navigation
One of the most important principles of website design is clear and easy navigation. Visitors should be able to easily find the information they are looking for on a healthcare organization's website. This means that the navigation menu should be clearly visible and easy to use. Ideally, visitors should be able to find what they are looking for with just a few clicks. Additionally, the website should be organized in a logical manner, with related information grouped together.
2. Mobile responsiveness
With more and more people accessing websites on their mobile devices, having a mobile-responsive website is essential. A mobile-responsive website adjusts to fit the size of the screen it is being viewed on, making it easy to navigate and read on a smartphone or tablet. In the healthcare industry, having a mobile-responsive website is particularly important, as many people may be searching for healthcare information on their mobile devices while on the go.
3. Accessibility
Accessibility is an important consideration for healthcare websites, as people with disabilities may need to access healthcare information online. This means that websites should be designed to be accessible for people with visual impairments, hearing impairments, and other disabilities. For example, images should include alt text descriptions for people with visual impairments, and videos should include closed captions for people with hearing impairments.
4. Trustworthy design
In the healthcare industry, trust is key. Visitors to a healthcare website need to feel that they can trust the organization and the information provided on the website. A trustworthy website design can help build trust with visitors. This can be achieved by using a clean, professional design, with a focus on easy-to-read typography and high-quality images. Additionally, including patient testimonials and reviews can help build trust with visitors.
5. Relevant content
Having relevant content is key for healthcare websites. Visitors are looking for information that is relevant to their specific healthcare needs. This means that healthcare organizations should provide information on the services they offer, the conditions they treat, and the procedures they perform. Additionally, including resources such as articles and blog posts on relevant healthcare topics can help establish the organization as a thought leader in the industry.
6. A strong call to action
A strong call to action is essential for any website, and this is particularly true for healthcare websites. A call to action is a prompt that encourages visitors to take a specific action, such as making an appointment or contacting the organization for more information. A strong call to action can help convert visitors into patients. Healthcare organizations should include clear calls to action throughout their website, making it easy for visitors to take the next step.
7. HIPAA compliance
In the healthcare industry, it is important to protect patient privacy and comply with the Health Insurance Portability and Accountability Act (HIPAA). This means that healthcare websites should be designed with HIPAA compliance in mind. For example, patient information should be securely stored and transmitted, and website forms should be designed to protect sensitive information.
8. Fast loading speed
Fast loading speed is important for any website, but it is particularly important for healthcare websites. Patients who are searching for healthcare information may be in a hurry and may not have time to wait for a slow website to load. In addition, Google and other search engines consider website speed as a ranking factor, so a fast website can help improve search engine visibility.
9. User-centered design
User-centered design is a design approach that focuses on designing products and services around the needs and preferences of the users. In the context of healthcare websites, this means designing the website around the needs of the patients. For example, the website should be designed to be easy to use for older patients who may not be as familiar with technology, and should take into account the different stages of the patient journey, from researching symptoms to making appointments.
10. Integration with other systems
Healthcare organizations often use other systems, such as electronic health records (EHR) and customer relationship management (CRM) systems, to manage patient information and interactions. A well-designed healthcare website should be integrated with these other systems, to ensure that patient information is seamlessly transferred between different systems. This can help improve the patient experience and make it easier for healthcare organizations to manage patient information.
11. Consistent branding
Consistent branding is important for healthcare websites especially across all social media channels, as it helps establish a strong brand identity and makes the website easily recognizable. This includes using consistent colors, typography, and imagery across the website, as well as incorporating the organization's logo and brand messaging. A consistent brand identity can help build trust with visitors and improve brand recognition.
12. Analytics and tracking
Analytics and tracking are important for any website, as they provide valuable insights into website performance and user behavior. In the healthcare industry, analytics and tracking can help healthcare organizations understand how patients are using their websites and identify opportunities for improvement. This can include tracking website traffic, user engagement, and conversion rates, as well as tracking patient demographics and preferences. By using analytics and tracking, healthcare organizations can optimize their website to meet the needs of their patients and improve their overall online presence.
In conclusion, website design is essential for healthcare organizations that want to build a strong brand identity and establish trust with potential patients. By following these principles of website design – clear and easy navigation, mobile responsiveness, accessibility, trustworthy design, relevant content, and a strong call to action – healthcare organizations can create a website that meets the needs of their patients and helps them achieve their business goals. Whether you are building a new website or updating an existing one, it is important to keep these principles in mind to ensure that your website is effective and user-friendly.
Published by - Sourav
References:
Clark-Keane, 2022. Word Stream. [Online]
Available at: https://www.wordstream.com/blog/ws/2022/12/19/best-healthcare-website-design
Clark-Keane, 2022. Word Stream. [Online]
Available at: https://www.wordstream.com/blog/ws/2022/12/19/best-healthcare-website-design
- Aponte, D., n.d. Healthcare Success. [Online] Available at: https://healthcaresuccess.com/blog/website-design/6-essential-elements-for-great-healthcare-website-design.html
Anon., n.d. WebFx. [Online]
Available at: https://www.webfx.com/web-design/learn/best-practices-for-web-design/- Rawal, R., n.d. Think Tanker. [Online]
Available at: https://www.thinktanker.io/tag/web-design-tips/
Healthcare Success. (n.d.).
Retrieved from https://healthcaresuccess.com/marketingservices/websites-design
Comments
1. I feel integrating a chatbot option will be useful for navigation, especially for the 1st time users.
2. Also, a proper description of every individual test on the website will be a helpful feature on the website.
3. Moreover adding interacting infographics will increase engagement with the users.
4. A 24*7 caller support facility also should be there on the website.
Apart from these points, blogs seems fine conclusion.
- For Current and past patients a special or promo can be created
-Featuring the physicians by creating videos and promoting on social media to make people aware.
- Connecting with local healthcare professionals in the community for the awareness.
- By adding schema mark up at the head of the website to make it highlighted and must be eye catching.